1. Sound Financial Practices
• Seven habits of highly effective companies
• How not to lose control of the bottom line
• Time to open up the information spigot
• Avoiding misleading balance sheets
• The warning signs of financial distress
• Incentives that attract top talent
• The chief financial peacekeeper
• Profile: A nonfamily finance executive helps Dudek & Bock grow big
• Profile: The Goldbergs manage their firm through tough economic times
2. Managing Cash Flow and Profits
• The three basic accounting tools
• Techniques for managing cash
• Improving your profit-ability
• Interview: How to exploit e-commerce
• Rules for taking money out of the business
• Profile: Driving sales with the Web
3. Strategic Financial Planning
• Pros and cons of company structures
• Gaining support for strategic spending
• Bridging the valuation gap
• How to influence the valuator
• Are you ready to go global?
• Profile: Hiring an executive to spur growth
4. Raising Capital On Your Own
• Should you invest in your company as is?
• How to plan for future needs
• Where to look for capital, and how to obtain it
• Drafting a business plan that gets a loan
• How to prevent a banker from pulling your credit
• Securing favor with a megabank
• Profile: Growth without big debt
5. Raising Capital Through Investors
• Where to find backers
• Cash from equity funds
• When to consider a recap
• Profile: Secrets of raising venture capital
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6. Going Public
• Pros and cons of going public
• A do-it-yourself way to sell shares
• Profile: Why we'll never go public
7. Exploiting Mergers and Acquisitions
• How to acquire a private company
• Acquire or be acquired
• Defusing emotions to get a deal done
• Profile: Wahl Clipper does due diligence right
8. Compensation
• How to structure a compensation system
• The rational way to set rates
• How to pay yourself more and deduct it, too
• What to offer adult offspring
• Ways to settle compensation for executives
• Attracting outsiders with phantom stock
9. Balancing Shareholder and Company Needs
• Spread ownership but retain control
• How to establish dividend policy
• Setting up a stock redemption fund
• Recapitalization can satisfy shareholders
• Putting an ESOP into practice
• Funding retirement and company growth
• Profile: Dave Watkins spins off some assets
10. Selling the Business
• How to handle a potential suitor
• Protecting your company in talks with a buyer
• Profile: Reasons not to sell
11. Resources
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